Rather than studying environmental problems, Rare focuses on bright spots in conservation — successful efforts worth emulating. Over the past few decades, Rare has demonstrated a methodology to take locally-led solutions, bright spots, and repeat them in communities around the world. This replicable model has enabled Rare to turn local change into global impact by leveraging two key ingredients:
Rare - Foundation Relations
Mar 12, 2015
Cynthia Brown Mayoral, Senior Director
Rare - Foundation Relations
pride campaigns
Rare partners with local organizations to run comprehensive marketing campaigns, called Pride campaigns, to inspire communities to take pride in their natural resources. Pride sparks and builds community support for the adoption of more sustainable behaviors, the bright spot. Rare turns conservationists into skilled social scientists by training them to research and analyze community motivators and message the need for change in a way that appeals to hearts and minds.
For more information, go to www.rare.org